Director Performance Marketing (m/f/d)

Permanent employee, Full-time · Berlin

About us


We are a dynamic, fast-growing fintech company based in Berlin with a mission to break down barriers to better saving across Europe. Our platforms give customers simple, transparent access to the Raisin deposits marketplace, where our partner banks from all over Europe offer an ever-growing range of competitive savings products. In Germany, we also broker cost-effective investment portfolios and pension products. Raisin has raised more than €195 million in funding from renowned investors including Goldman Sachs, PayPal Ventures, Index Ventures, btov Ventures, Ribbit Capital, Orange Digital Ventures and Thrive Capital. We have also been featured on the FinTech50 — the list of Europe’s top 50 fintechs — every year since 2016, ranking in the top 5 in 2018 and 2019. 

Our marketplace is available in over 30 countries across Europe through, with dedicated country platforms in Germany, Spain, the UK, Austria, France, Ireland, and the Netherlands. Since launching in December 2013, we have brokered €16 billion in savings for more than 200,000 satisfied customers to more than 80 partner banks. Our distribution partners, such as Commerzbank, o2 Telefónica Deutschland, N26, ClearScore and Yolt among many others, extend Raisin’s impact as well as their own range of offers: they make our deposits marketplace available to their customers.

Your Profile
  • Strong, experienced leadership profile with a track record of developing diverse marketing teams in a fast-paced digital consumer business
  • Minimum of 5 years experience in team leadership
  • Extensive digital marketing expertise including SEA, display advertising, affiliates marketing and mobile marketing
  • Profound technical and commercial understanding of digital marketing at a global scale
  • History of successfully setting up an innovative "test-and-learn" culture to continuously adjust the performance marketing approach for ongoing improvement of results
  • Extensive analytical skills and a track record of decisions made based on data 
  • Solid understanding of the fundamental drivers of a marketplace business and ability to translate this knowledge into actionable strategies for growth
  • Exceptional team spirit, experienced in leading diverse, international teams
  • Ability to operate at speed with agility in a rapidly evolving environment
  • Perfect English skills
Your Responsibilities
This is a significant opportunity to contribute in fulfilling Raisin’s vision "savings and investments without barriers". Raisin has been pioneering in financial markets, offering savings products cross-border in several European countries and launched a very successful series of investment and pension products in Germany.
In this position you will work closely with other departments like Brand Marketing, Product Management, and the Business Units taking care of growing the product portfolio.
As a key member of the marketing leadership team your major responsibilities will be:

  • Define the performance marketing plan and budget in partnership with the Chief Marketing Officer, including setting targets, determining the core programs and drive execution to deliver business growth
  • Lead, mentor and develop the growing performance marketing team currently consisting of about ten employees (SEA, Display, Affiliates Marketing, Mobile Marketing) 
  • Align closely with the country managers, who are in charge of  the marketing mix, supported by the central performance marketing team
  • Define best-in-class performance marketing programs that scale internationally
  • Continuously propose, test and execute new channel opportunities
  • Develop new creative approaches of combining message and media to activate potential customers
  • To further implement a measurable, metrics-driven ROI approach
  • Closely track and report CPA developments on channel level
  • Define, manage and track OKRs
  • In collaboration with BI, drive top-notch technologies for marketing automation, analysis, and reporting
  • Work collaboratively with many stakeholders and teams across our company
Our Benefits
Be part of a diverse team of more than 34 different nationalities, who strongly believes in agile cross-functional methods, collaboration and appreciation in our daily work. We are professional and work hard to always be the best in our field. You find us in our open office in beautiful Prenzlauer Berg well-connected to public transport and surrounded by a great variety of restaurants and supermarkets.

  • Free choice of hardware
  • Beginner German classes directly at the office and financial support for acquiring a language certificate 
  • Hungry all the time? Breakfast, snacks, daily fresh fruit as well as drinks are provided
  • Stay up to date at regular townhall sessions with our founders and feel free to ask any kinds of questions
  • Flexible working hours, home office and 28 vacation days 
  • Enjoy more than 50+ different sports with Urban Sports Club: We subsidize your membership with more than 20 € per month 
  • We offer you a company pension scheme (Betriebliche Altersvorsorge), which we support with 20 %
  • Enjoy yearly company retreats to exciting European cities and other team events, such as Lunch Lottery, Tech Lunch, Xletix and Raisin Ladies Events

Your application

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